How to Open a Personal Training Studio
You train 30 clients a week at a big-box gym and keep half of what they pay, sometimes less. Every trainer who runs that math eventually asks the same question: what would it take to open a personal training studio of my own? The answer is less than you think in space and equipment, and […]
How to Open a Small-Town Gym
Drive through a town of 2,500 people and count the places to work out. In most of rural America the answer is zero, and the nearest real gym is 20 or 30 minutes away in the county seat. That gap is not an obstacle to your business plan. It is the business plan. A small […]
How to Open a 24-Hour Gym: Access, Equipment, Layout
A 24-hour gym can serve members at 4 a.m. when a staffed competitor is locked up. That accessibility is a real differentiator in markets where shift workers, early risers, and late-night trainers have limited options. It also changes how you think about nearly every aspect of your business, from your equipment choices to your insurance […]
How to Open a Boxing or MMA Gym
Combat sports facilities are among the most distinct gym types you can open. Members who train boxing or MMA are passionate, consistent, and vocal. They tell their friends, they show up on weekday mornings before work, and they tend to stay for years once they find a gym where the coaching is good and the […]
How to Open a Boutique Fitness Studio
Boutique fitness studios tend to charge two to three times what a traditional gym membership costs, and members often pay it without hesitation. The reason is simple: boutique studios offer something a big-box gym cannot, which is a specific, well-executed experience built around a single format. Whether that is a 45-minute strength class with 12 […]
How to Open a CrossFit or Functional Training Gym
The functional training gym model draws some of the most loyal members in the fitness industry. People who train at a box show up five days a week, recruit their friends, and stay for years. That retention is one of the main reasons so many first-time gym owners are drawn to this format. But before […]
How to Open a Senior and Active-Aging Fitness Center
The 55-and-older population in the US is larger than it has ever been, and it keeps growing. By 2030, roughly one in five Americans will be 65 or older. A significant share of that group is actively looking for fitness options that match where they are physically: low-impact, low-intimidation, designed for their bodies and their […]
How to Start a Women’s-Only Gym: Equipment, Layout, Costs
Thousands of Curves locations closed over the past decade, and the women who were members didn’t stop wanting a place to work out. They just stopped having one. In hundreds of US communities, there is no affordable, non-intimidating, women-focused fitness option within a reasonable drive. That gap is still largely unfilled, and it represents a […]