Gym Membership Pricing: How to Set Your Rates
Most first-time gym owners underprice their memberships. They look at the big-box gym down the street, set their rates slightly lower to compete, and then spend the first two years scrambling to cover payroll. Pricing is not a decision to make by feel or by copying a competitor’s rack rates. This guide walks through the […]
How to Market a New Gym: Pre-Sale and Grand Opening Playbook
The gyms that open strong don’t start marketing when they open the doors. They start 90 days before opening, with a pre-sale campaign that puts real members on the books before a single piece of equipment is bolted to the floor. The gyms that skip this step often spend their first six months in survival […]